Zero Motorcycles is heading to the Netherlands

Zero Motorcycles officially justified the move by stating that Europe has become the most important growth engine. The announcement refers to a ‘European boost’. “The Netherlands headquarters will bring global teams together into one central hub in the heart of Zero’s fastest-growing EV market,” the company wrote. “Europe has emerged as Zero’s primary driver of growth. The new Global Headquarters will build on the strong performance and momentum Zero has already established in the European market.”

The move is intended to enable “greater flexibility, more precise implementation and improved collaboration with key partners worldwide.” Zero is “uniquely positioned with strong global distribution, deep technical expertise, and backed by its latest round of funding.” Zero’s main shareholder has committed $50 million in new funding to drive the transformation forward – according to the company, also to ‘strengthen long-term confidence in the company’s strategy and market leadership.’

Zero Motorcycles will use its existing European headquarters in Noord-Scharwoude, located in the province of North Holland, north of Amsterdam, as its new headquarters. However, only administrative and sales teams from the previous headquarters in Scott’s Valley, California, will move to the Netherlands – or ‘non-technical initiatives and departments,’ as it is officially called. Technical development will remain in the United States. ‘Scott’s Valley remains Zero’s long-term innovation hub for research and development and engineering, driving the design and development of the industry’s most advanced electric two-wheelers and powertrains from the Bay Area,’ the company said.

However, the company is not abandoning the US as a sales market despite its new focus on Europe and US customs policy. “Building on the momentum of the XB and XE launches, the company will continue investing in the people needed to win in the U.S. together with its dealer partners,” Zero announced. The XB and XE models are electric motorcycles with a strong off-road focus.

“Zero has led the electric motorcycle category for nearly two decades,” said Sam Paschel, CEO of Zero Motorcycles. “With Europe setting the pace for EV adoption, moving key headquarters functions into the Netherlands allows us to respond faster to customer needs and strengthen our global operations. This is about focus, discipline, and ensuring we lead the transformation of the powersports industry.”

Source: Info via email, motorcycle.com

This article was first published by Sebastian Schaal for electrive’s German edition