Tesla Cybertruck sales plummet

Tesla originally aimed to produce 250,000 units of the Cybertruck per year. However, demand in 2025 reached only about eight per cent of this figure, according to data from Cox Automotive. In addition to the expired US subsidies, the pickup market has simply proven to be less receptive to electric vehicles.

Tesla cybertruck frontansicht — Image: Tesla

The Cybertruck was once Tesla’s flagship project, designed to conquer the large US pickup market. Elon Musk initially planned for an annual production capacity of up to 250,000 units but ultimately settled for a capacity of 125,000 units for the time being. However, even in 2024, its first full year of sales, the model fell far short of this target. In 2025, the situation worsened: data from Cox Automotive suggests that sales plummeted from around 39,000 units in 2024 to just 20,200 units in the past year. These figures are based on Cox’s estimates, as Tesla does not typically disclose model-specific sales numbers for the Cybertruck.

Based on these figures, InsideEVs highlights a striking claim: the Tesla Cybertruck recorded the largest absolute sales decline of any US electric vehicle in 2025, with a drop of 18,800 units. However, it is also worth noting that the Cybertruck initially soared in 2024, becoming America’s best-selling electric pickup before its sales halved. Thus, the ‘biggest sales crash’ followed a spectacular success in 2024—despite Tesla’s unrealistic factory capacity projections.

The Cybertruck’s plummiting sales can partly be attributed to the expiration of the US tax credit on 30 September. However, even before this, the model reportedly lagged 38 per cent behind the previous year’s sales in the first three quarters of the year. It appears that the wave of early adopters and Musk enthusiasts had largely subsided after 2024, and the Cybertruck struggled to attract demand among other buyer groups. Additionally, the pickup market has proven resistant to battery-electric vehicles. A prime example: Ford discontinued its F-150 Lightning in December, while Ram shelved its plans for a fully electric pickup in favour of a partially electrified version. The remaining electric pickups from General Motors and Rivian also continue to occupy niche roles.

Despite the Cybertruck’s decline and an overall drop in sales, Tesla remains by far the most popular electric vehicle brand in the US. According to Cox data, the carmaker sold around 590,000 vehicles in the US last year, securing a 46 percent market share in the electric vehicle sector. On 28 January, Tesla will release its financial report for the final quarter and the full year 2025.

insideevs.com