Tag: Uwe Ellinghaus

Dec 21, 2015 - 09:41 am

Uwe Ellinghaus, Jim Chanos.

Uwe-Ellinghaus“The ELR’s a big disappointment; there’s no denying, yet still I want it, and want it because it is a statement how progressive Cadillac is and that we can tackle electromobility in the brand. But, it was also great learning exercise for all of us because maybe we asked too much. We tried to create a car that was the niche in the niche in the niche and that was where the volume ended.”

Cadillac’s chief marketing officer Uwe Ellinghaus admits that the Cadillac ELR, the luxury version of the Chevy Volt, was a sales failure. Instead of another all-electric car, Cadillac now wants to focus on offering plug-in hybrid versions of almost all its models.

Jim-Chanos“I think if you were to look out five or ten years, if I was a member of OPEC, I would be pumping as much as I could today while it’s worth something, because it might not be worth a whole lot by 2030.”

Jim Chanos, hedge fund manager and Kynikos Associates President, thinks that the rising supply of electric vehicles will lead to a higher demand for natural gas and solar power.

Nov 23, 2015 - 06:06 am

Nick Sampson, Uwe Ellinghaus, Charlie Freese.

Nick-Sampson“It’s Faraday and Tesla versus the entire motor industry. Why would I think that Tesla is a competitor?”

Nick Sampson, Senior Vice President of R&D and Engineering at Faraday Future, does not see Tesla as a competitor, but a like-minded carmaker. After all, Daimler and Ford did not consider the other the enemy when they both tried to “replace the horse.”

Uwe-Ellinghaus“And that’s why electro-mobility is no longer something you can build a brand upon. It’s not a differentiator, it’s an entry ticket into the luxury segment.”

Uwe Ellinghaus, Cadillac chief marketing officer, compares electric and hybrid drivetrains to the all-wheel drive, saying that every line-up need to have at least a plug-in variant, just like AWD needs to be an option for buyers.

Charles-Freese“Obviously we all have to work together, but the stations have to be available before the cars are there.”

Charlie Freese, executive director of fuel cell activities for General Motors, weighs in on the chicken-or the egg discussion concerning the future of the fuel cell market in California.

May 19, 2015 - 08:05 am

Ma Kai, Moray Callum, Uwe Ellinghaus.

Ma-Kai“There’s still a long way to go before China becomes globally competitive in new-energy vehicles.”

Ma Kai, Vice Premier of China, refers to a lack of charging infrastructure in particular, which he urges the country to address as quickly as possible.

Moray-Callum“Tesla has proven what a lot of people thought was not possible without 50 years of experience building cars.”

Words of praise from Ford’s senior design executive Moray Callum, who further acknowledged the Californian’s potential to not only change the way cars are made but also to convince people to buy into what Cullum refers to as a “science project.”

Uwe-Ellinghaus“The MSRP was, indeed, a mouthful. We overestimated that customers would realize our competitors were naked at that price.”

Cadillac marketing chief Uwe Ellinghaus (finally) admits that 75,000-dollar for the ELR – essentially a pretty pimped Chevy Volt – was a bit much to swallow. Desperate dealers in New York now offer discounts of up to 35 percent.


Jun 25, 2014 - 08:44 am

Uwe Ellinghaus, Scot Harden, Michiel Langezaal.

Uwe-Ellinghaus“Tesla teaches us a message: If you offer cars with an electric drivetrain that have superb driving characteristics and a beautiful [interior], they find customers. What doesn’t work is to position a car for people who are tree-huggers and green-wash an entire brand.”

These are the “wise” words, or shall we say “Tesla-learnings” of Cadillac CMO Uwe Ellinghaus, whose controversial “Poolside” ad for the ELR certainly was not designed to attract treehuggers anyway.

Scot-Harden“Frankly they’re thinking about the next 100 years, and electric is going to be a big part of it.”

Zero Motorcycles President Scot Harden when asked about the electric Harley. The LiveWire announcement created a buzz in the (electric) motorcycle world as Zero doubled its web traffic that day.

Michiel-Langezaal“From September onwards we will built one new station a week”.

Fastned founder Michiel Langezaal plans to open a total of 201 fast-charging station throughout the Netherlands. The start-up company was the first operator to receive concessions from the Dutch government for EV charging. These give Fastned the exclusive right as well as the obligation to erect the stations in the next 1.5 years. At the same time, Fastned is already eyeing the Swiss market.
Source: electrive.com at the 5th Conference of the Swiss Forum for Electric Mobility in Lucerne

Apr 23, 2014 - 08:48 am

Elon Musk, Uwe Ellinghaus, Jamie Corstophine.

Elon-Musk“China is very important to the future of Tesla. We’re going to make a big investment in China in terms of charging infrastructure.”

Tesla CEO Elon Musk announced that the electric carmaker would not only build up production in China within the next 3- 4 years but also set up a “big” network of charging stations.

Uwe-Ellinghaus“I am not afraid of Tesla. I think Tesla is a great opportunity and a learning exercise for all of us, and will help us traditional manufacturers to think twice about electric mobility.”

Cadillac’s CMO Uwe Ellinghaus sees the Californian carmaker as a good example for premium brands, such as Cadillac, to look at their future vehicles with new eyes.

Jamie-Corstophine“I think Tesla is doing a great job at demonstrating what electric cars can do.”

McLaren’s head of product planning, Jamie Corstophine, came to a very similar conclusion when looking at Tesla but still sees the hybrid drivetrain as a more adequate solution for the P1.

Found on electrive.com
21.12.2015 09:54