“It’s Faraday and Tesla versus the entire motor industry. Why would I think that Tesla is a competitor?”
Nick Sampson, Senior Vice President of R&D and Engineering at Faraday Future, does not see Tesla as a competitor, but a like-minded carmaker. After all, Daimler and Ford did not consider the other the enemy when they both tried to “replace the horse.”
“And that’s why electro-mobility is no longer something you can build a brand upon. It’s not a differentiator, it’s an entry ticket into the luxury segment.”
Uwe Ellinghaus, Cadillac chief marketing officer, compares electric and hybrid drivetrains to the all-wheel drive, saying that every line-up need to have at least a plug-in variant, just like AWD needs to be an option for buyers.
“Obviously we all have to work together, but the stations have to be available before the cars are there.”
Charlie Freese, executive director of fuel cell activities for General Motors, weighs in on the chicken-or the egg discussion concerning the future of the fuel cell market in California.
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