Scott Keogh, Ricardo Reyes, Ulrich Hackenberg.

Scott-Keogh“We will need and are actively looking at what is the second battery-electric vehicle. There will be more, without a doubt.”

Just days after the unveiling of the e-tron Quattro concept, Scott Keogh, president of Audi of America, already promises a second electric vehicle a few years down the road. Falling prices and better energy density of batteries will fuel a demand for Audi EVs, says Keogh.

Ricardo-Reyes“For us to achieve our long-term goal, which is to get people driving electric vehicles, we need the cooperation of traditional carmakers. When you hear companies like Porsche or BMW make very public commitments to this, it’s a vindication of what we’re trying to do.”

Tesla spokesman Ricardo Reyes says that he hopes that as German carmakers show their commitment to electrification as they did in Frankfurt, it will spur EV uptake in the country in general and therefore also Tesla sales there.

Ulrich-Hackenberg“We use different types of battery cells. We have the round cells, which are used by Tesla and we also use these in the R8. We also have prismatic cells, which we use in our e-tron cars and there are pouch technology cells. They are the three types we use.”

Ulrich Hackenberg, board member for technical development of Audi, explained that the use of different battery cells enables the VW group to influence supplier pricing and push down costs.


about „Scott Keogh, Ricardo Reyes, Ulrich Hackenberg.“

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