Annette Winkler, Scott Keogh, Mary Barra.
“A full-electric Smart Fortwo will be available at the end of 2016. We’ll start in the U.S. It will be available in both the coupe and Cabrio version. The Forfour will also be offered in Europe and China in full electric.”
Smart CEO Annette Winkler is laying out the strategy for the electric Smart – finally – and hopes to increase sales beyond the USA. Especially California proves a great ground for Smart’s electric offering due to favourable policies.
“We need to make a choice – keep riding the wave or jump to something else. If you make a leap to something new, it’s a huge opportunity (…) I believe we in the auto industry can be the disruptors.”
Audi of America president Scott Keogh wants to go all in and push electrification, as he believes that “electrification of the industry to be inevitable.”
“We are not actively working on providing infrastructure [for the Bolt EV].”
Says CEO Mary Barra, even though the new electric car comes with the widely spread CCS charger. Time will tell if the move is wise or if GM will change its mind. After all, they want the Bolt to appeal to the masses.