BMW eDrive technology, EV buyer survey.

Video tip: BMW USA promotes the technology transfer from the plug-in hybrid i8 to the X5 eDrive as the “Ultimate Driving Machine.” Well, we would like to remark that one is a light-weight sports car designed as sort of an Über-Hybrid, while the other remains an SUV. Points for trying though. via

Reading tip: Market researcher Morpace inquired what drove plug-in buyers to go electric. Interestingly, 39 percent would not have made the move without government incentives. Only 52% of respondents were satisfied with the dealer’s knowledge but 77% did most of their research at home.


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