“Audi’s not a half-measure brand. When we go in, we like to do things right.”
Audi of America president Scott Keogh has high hopes for the production car that will come out of the e-tron quattro concept. He believes it to become not only the “most reasonably priced” but also a “hot” electric SUV.
“We understand that we need to meet that regulation, and we are doing some research and working on the electrification of our vehicles. For the Japanese market, we have produced an electric vehicle. For hybrid systems, we have a license from Toyota and are continuing research in that area.”
Mazda President and CEO Masamichi Kogai goes so far as to say that the company is considering more electric and hybrid solutions. He also mentions a rotary engine that can “switch” between hydrogen and gasoline.
“We are still a relatively small company, and we need to be careful. As we expand into each new country and each new region, customers have very positive experience. We don’t want to damage the brand by growing too quickly and not having enough infrastructure, service and support.”
Tesla-CTO JB Straubel here comments on the manufacturer’s possible expansion into Korea. While the Californian EV maker sees it as an important market in the future, a date for the move has not been set yet.
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