Tony Whitehorn, Scott Keogh, JB Straubel.

Tony-Whitehorn“I see electric vehicles, hybrids and plug-in hybrids as a way of bridging the gap between the internal combustion engine and pure fuel cell technology.”

Tony Whitehorn, president and CEO of Hyundai UK, believes the automobile market will change completely over the next five years. Whether the EV “bridge” will have to hold that or a little longer remains to be seen. Whitehorn says projections show that by 2030, some 300,000 FCVs will be sold in the UK annually.

Scott-Keogh“I think we have to give Tesla credit where it’s deserved.”

Audi of America president Scott Keogh is open to a different sales concept for electric vehicles. While there was no confirmation that Audi will open up EV stores, he acknowledges that Tesla’s methods seem to work, while traditional dealerships have trouble selling electric cars.

Jeffrey-B-Straubel“The pace of innovation does seem to be accelerating. We’re kind of right at the tipping point where the current performance and lifetime of batteries roughly equal that of fossil fuels. If you are able to double that, the prospects are huge.”

Tesla CTO JB Straubel explains how Tesla is not only helping climate change by pushing electric cars, but also battery development by offering energy storage solutions for homes, which enable owners to store renewable energy and use it when needed.


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