Tesla has registered what is possibly the first Model 3 VIN in Europe. This would match the company goal to begin delivering to other continents in the first half of 2019. The production volume in the USA is not continuing the expected linear progression.
The hint at serial delivery of the Model 3’s to Europe was found in 17 vehicle registration numbers that contain a certain geographical marker in the code. We have seen the same format with the Model S, which indicates that a vehicle is destined for the European market. Furthermore, the VINs for the North American market were found to have stopped at 108729 before continuing at 110104, which could indicate that more than 1,300 vehicles are being sent to Europe.
The VIN numbers are not a precise indicator for production numbers, but are considered as a good insight for completed vehicles or those nearing completion in the US, as they must be registered with the US National Highway Traffic Safety Administration (NHTSA) before being sold.
At the same time, reports have surfaced indicating that Tesla has missed their production goal of 6,000 Model 3 units by the end of August. To be exact, it seems that Tesla did not even manage to keep their production rate at the 5,000 previously achieved, falling to 4,300 units. However the report added that Tesla was on target for reaching their goals in the third quarter of 2018.
The most recent quarterly report showed that Tesla has decided to focus on deliveries from July to September, with the declared goal of delivering more vehicles than they produce. This would help reduce delivery traffic in their facilities. In front of this goal, Tesla has been motivating their sales team and has also hired additional employees to help them realize their goal.