Byton has announced to split the positions of CEO and Chairman more strictly, with Carsten Breitfeld taking over the role of chairman. Co-founder Daniel Kirchert will become CEO. Until now, Breitfeld had covered both positions.
Daniel Kirchert, a former Dongfeng Infiniti executive, now leads the management team in managing day-to-day business operations and is responsible for implementing the decisions made by the Board. Still-CEO Breitfeld will take over coordination of support for business development and medium-term goals.
The management update was done to help pave the way for the roll-out of the startups’ first vehicle; a battery electric SUV named the M-Byte. Production launch is expected to begin towards the end of 2019, but marketing is already in full swing. Only a few days ago, the first Byton Place was opened, which will represent the sales strategy for the company. The plan is to combine physical stores with online shopping channels, which they hope will create a more direct connection to the customers.
automobilwoche.de (in German)
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