In a new TV advert for the Corolla hybrid, Toyota dished out some dirt against their plug-in competitors and called on customers not to “get left behind” and invest in their self-charging hybrid.
It seems that Toyota is aiming at not only the mainstream driver with the advert, as their titular car passes several eras of mobility, but particularly the BEV driver charging his car at the side of the road marks that even inside the electric mobility industry, there is argument as to the best way of doing things. Toyota themselves do not seem convinced by fully electric mobility, and while the insult seems a little far-flung, this kind of rivalry is great for the industry.
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