GM’s Maven is terminating its electric car-sharing service in eight major US cities, including New York and Chigaco. GM says the move is to concentrate on the remaining nine markets across North America.
Still, the mobility brand of General Motors will pull out in eight of the 17 cities in which it operates, including Boston, Chicago, and New York City. Maven will continue to be available in Detroit, Los Angeles, Washington, DC, and Toronto with other locations awaiting confirmation.
According to a spokesperson, GM is “shifting Maven’s offerings to concentrate on markets in which we have the strongest current demand and growth potential,” but the statement did not go into further detail. Endgadget reports though that she said the company conducted a market-by-market analysis to figure out which cities to stay in and which ones to exit.
One reason for the retreat may be that Maven lost its CEO Julia Steyn left GM in January and has been in flux ever since.
Launched in 2016, Maven ventured into the gig economy last April with Maven Gig. They got EVgo on board to provide dedicated charging infrastructure to the fleets of Chevy Bolt EVs and the hire drivers from the likes of Uber and Lyft.
We will keep you updated on the exact availability as soon as we learn more.