BMW USA has officially opened up for pre-orders of the incoming battery-electric Mini Cooper SE. The electric vehicle will hit showrooms in early March of 2020, with a suggested retail price (MSRP) of $29,900 plus a $850 Destination & Handling fee.
The US pricing of the first fully electric Mini Cooper had initially been announced in October, but now things are becoming more concrete. Things had moved a bit quicker in Europe, however this is to be expected from the British native Mini. So far, BMW has marked around 15,000 interested parties, however it remains unclear how many of those will convert to actual sales.
The company press release illustrates the low running costs by comparing these to an internal combustion engine Mini Cooper S, which costs around $3,700 more in fuel costs over a six-year period. The German company is thereby aiming for an economic argument rather than an environmental one – BMW knows its customers in the USA. Mini of the Americas Vice President Michael Peyton also underscored the driving experience of the electric vehicle: “this new MINI Electric offers the same fun-to-drive, go-kart reflexes we’ve built into our MINI Cooper S hardtop.”
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