The electro-revival of the Hummer brand is official. The General Motors subsidiary GMC has now confirmed the rumours and has given the first key data of the GMC Hummer EV. A 30-second spot during the Super Bowl is set, and GM will fully unveil the monster EV in May 2020.
According to the announcement, the electric Hummer, which has long been the subject of speculation, will offer 1,000 horsepower, i.e. around 745 kW and accelerate from 0 to 60 mph in three seconds. “The spot underlines the expected performance of GMC’s all-electric ‘super truck’, which delivers remarkable power, torque and acceleration readings while offering incredible on-road and off-road capability,” GMC writes in a press release.
Already now, just days before the Super Bowl, GMC has posted shorter 15-second spots on the Internet. The spots emphasise the almost silent driving of an electric car. The campaign is called ‘Quiet Revolution’.
The teaser image now published shows parts of the front end, which indicates a very angular and massive design in the style of the earlier Hummer-Burner models. A narrow luminous band on which the Hummer lettering is attached connects the LED headlights. To the right of the last letter, there is a small “EV”, chrome struts divide the light band and thus indicate a radiator grille of a combustion vehicle. In the bumper you can also see the GMC lettering.
General Motors is still holding back with further information – there is no indication of the range or pricing of the new model. However, the carmaker confirmed that it would build the Hummer EV at the GM plant in Detroit-Hamtramck, which is being converted to a pure electric vehicle plant, as reported a few days ago.
Only at one point in the report does GMC refer to the new Hummer as a “fully electric super truck”. So the vehicle is likely to become a pickup truck – but in the last few years before combustion engine production was discontinued, Hummer has mainly sold large SUVs. With an electric pickup, Hummer will be in good company in the USA in 2021: Tesla will bring the Cybertruck and Ford an electric F-150. Rivian aims to start production of the R1T electric truck as early as the end of 2020, and Lordstown Motors is also working on an electric pickup – little is known about this project so far. In addition, Fisker is also said to have ambitions in the pickup segment in the US media after the premiere of the electric SUV Ocean.