Melanie Lane replaces Sytse Zuidema as NewMotion CEO


Melanie Lane is the new CEO at NewMotion and already took over the position on the 1 April from Sytse Zuidema, who held the position for the past five years. Based in the Netherlands, Lane is responsible for the strategy and further growth of the specialist for charging infrastructure.

After more than 20 years at Shell, where she held various positions in marketing, sales and business development, Melanie Lane took over her new role in the middle of the Covid-19 pandemic.

“Her leadership will help to ensure NewMotion remains innovative and well placed to support the increase of EV driver numbers across Europe,” said Elisabeth Brinton, Executive Vice President, New Energies at Shell. “Our NewMotion network and public roaming network are expanding rapidly and will soon reach a new milestone with 150k charge points in the roaming network,” Melanie Lane added in the accompanying announcement. NewMotion reached the milestone of 100,000 charging points in March last year. She continues: “We will continue to expand our business to facilitate a cleaner smarter energy future.”

“We’re ready for the next phase of growth. Now is the time for a whole new chapter at NewMotion to facilitate the mass adoption of EVs and clean energy,” says Sytse Zuidema, who has been CEO of the Dutch company 30MHz since May and who still seems to feel a connection to NewMotion.

In the past five years, NewMotion declares that it has “developed from a start-up to a leading provider of charging solutions in Europe”. NewMotion was taken over by Shell in autumn 2017.,


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