Sep 4, 2020 - 02:18 pm

Hyundai turns to K-pop to ring in Ioniq brand

Hyundai has teamed up with the K-pop band BTS for the launch campaign of the new electric brand Ioniq. A song entitled ‘I’m On It’ was released in honour of the new subsidiary brand.

While the name Ioniq has been around as a model name for some time, now it has earned itself some new gravitas. And to help communicate the gravity of the situation who better to inspire fans at home and abroad than the popular music scene.

hyundai.com

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Found on electrive.com
https://www.electrive.com/2020/09/04/hyundai-turns-to-k-pop-to-ring-in-ioniq-brand/
04.09.2020 14:04