The Dubai market launch of the fully electric Taycan was accompanied by a large light show on the facade of the world’s tallest building. On a total area of 33,000 square meters, Porsche presented the most important milestones in the company’s history up to the Taycan on the Burj Khalifa.
While the presentation certainly amped up Porsche’s commitment to electric vehicles in the past, the show was still nothing short of impressive. Markus Peter, Marketing Director at Porsche Middle East and Africa FZE, said: “It was a very special moment watching more than one million LED lights turning the facade into one big screen to celebrate the start of the Taycan introduction in our region.”
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