To increase the uptake of zero- and low-emission vehicles on Californian roads, California electric utilities are teaming up with the California Air Resources Board (CARB) to offer up to $1,500 for purchase or lease of electric vehicles. The offer began on the 17 November.
The scheme, called the California Clean Fuel Reward (CCFR), is a point-of-sale price reduction. Those looking to purchase or lease any eligible new battery electric or plug-in hybrid vehicle from a participating automotive retailer are eligible for up to $1,500 deduction on the purchase price.
The scheme is designed to be user-friendly for consumers. No paperwork is necessary, the dealer simply includes the transaction at the point of sale. The Californian government says that the scheme is open to everyone, and runs lists of enrolled retailers and eligible vehicles that they say will be continually updated as more electric vehicles come onto the market.
“The goal of the program is to accelerate the number of electric vehicles on California’s roads and highways,” said CARB Vice-Chair Sandy Berg. “The instant point-of-sale price reduction of up to $1,500, along with other programs like Clean Cars 4 All, will help make these ultra-clean cars more affordable, especially for low-income families or those living in disadvantaged communities.”
The scheme is aimed at supporting several initiatives brought in by the government of Governor Newsome’s executive order to ban the sale of new fossil-fuelled cars and trucks starting 2035 and at an increasing percentage up to that point. The Californian government assures consumers that this new incentive, the CCFR, will not exclude drivers from other schemes such as the Clean Vehicle Rebate Project, Clean Cars 4 All, and the Clean Vehicle Assistance Program, which can be applied in combination.
The new purchase subsidy is funded by electric utilities engaged in CARB’s Low Carbon Fuel Standard (LCFS) program and will be administered by Southern California Edison.
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