Toyota to launch 3 plug-ins in the USA this year

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Toyota Motor North America (TMNA) has announced that it will bring three new electrified models to the US market this year – two BEVs and one PHEV. By 2025, Toyota aims to achieve 40 per cent of its new car sales in the US with electrified models.

Toyota has not yet officially revealed which models the two battery-electric vehicles and the plug-in hybrid for the USA planned for this year will be. According to a US media report, one BEV is planned for the Lexus brand, while the other two models are to be launched under the Toyota brand. According to Automotive News, one of the two BEVs will be an SUV or crossover model produced in Japan.

Bob Carter, TMNA executive vice president of sales says: “Toyota’s new electrified product offerings will give customers multiple choices of powertrain that best suits their needs.” Here, the Japanese manufacturer continues to show their openness to different technology. As is well known, the group is a big proponent of the hybrid drive. However, the announcement of two all-electric cars for the US market suggests that Toyota is gradually moving in this direction as well, in view of the much stronger competition relying on BEVs. This is also supported by the announced e-TNGA platform (and a first glimpse of vehicles that are likely to be built on it) and the development of its own solid-state battery.

With the new electrified models, Toyota says it is expanding its leading position in vehicles with alternative drives in the USA. Toyota has a share of over 40% of the total market for alternative drive vehicles, including a 75% share of the fuel cell market, it said. By 2025, the Japanese company is targeting a 40% share of electrified models in their total US sales, rising to nearly 70% by 2030.


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