Electric car startup Rivian has landed a true PR coup. Amazon founder Jeff Bezos and his crew drove the Rivian R1S e-SUV to the launch pad on Tuesday before their trip into space. But the choice of car is not entirely surprising.
Bezos hitched a ride in Rivian’s e-SUV to the launch pad in Texas to catch his flight into sub orbit atop a Blue Origin rocket on Tuesday morning together with his brother Mark, Wally Funk, and teenager Oliver Daemen.
The Amazon founder is not the only one finding himself dreaming of space – note, Bezos is at least using hydrogen (of unknown origin) to fuel his travels. Elon Musk, too has been on a mission to fly rockets for many years through his SpaceX venture and the Tesla boss found similar synergies recently. In 2020, he offered the Model X to NASA to ferry astronauts to their respective shuttles on the way to the International Space Station ISS. The Teslas replaced the shiny Astro van NASA had used for decades.
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