Lucid to open first Munich store on Friday


The European launch of the Californian electric car start-up Lucid Motors announced last year is becoming concrete: on 13 May, the manufacturer will open its first location in Europe with the Lucid Studio at Odeonsplatz in Munich. The first prices for Germany are also known.

In Germany, the Netherlands, Norway and Switzerland, the Lucid Air will initially be launched in two versions, the ‘Dream Edition Performance’ (also known as Dream Edition P) and the ‘Dream Edition Range’ or Dream Edition R. The latter version is said to have an estimated WLTP range of over 900 kilometres – with an output of 696 kW and a torque of 1,390 Nm.

The Dream Edition P comes to 828 kW of power with the same torque. The performance model is thus 0.2 seconds faster to 100 km/h (2.7 instead of 2.9 seconds), and the top speed is the same for both models at 270 km/h. The price is also the same.

The price is also the same: in Germany, the Lucid Air is offered for 218,000 euros gross, regardless of which Dream Edition customers choose. In the Netherlands, the model is priced at 222,000 euros (here including 21 per cent VAT). In Switzerland (with 7.7 per cent VAT) the price is 199,000 Swiss francs, and in Norway Lucid is asking 1.85 million kroner for its debut Stromer. Deliveries are scheduled to start at the end of 2022.

Later this year, the prices for the extras that are subject to a surcharge are to be announced. And also the base prices for the other equipment below the top Dream Edition model: the Lucid Air Pure is to start at around 100,000 euros in Germany and the Netherlands (or 100,000 francs or 1 million NOK). The Touring and Grand Touring variants will be positioned between the Pure and the Dream Edition.

Lucid goes on to say that reservation holders in the four launch markets can “request an upgrade of their reservation to an Air Dream Edition P or Dream Edition R, while available”. Customers will soon be able to experience the first physical contact with the model in Munich.

The “luxurious retail space” will invite customers to “experience the brand and its products in the heart of the iconic Old Town”, Lucid said. “The expansion into Europe and the decision to offer Lucid Air Dream Edition in this market strengthens Lucid’s position as a global brand and supports our mission to raise the standards of the electric vehicle industry,” said Zak Edson, vice president of sales and service.

The company plans to open additional studios and service centres in Germany, the Netherlands, Norway and Switzerland in 2022. In the coming years, it plans to add “other key markets across the European continent”. (in German)


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