Fisker hires new manufacturing head
Fisker has appointed Alpay Uguz as Senior Vice President of Global Manufacturing with immediate effect. Prior to joining the electric car manufacturer, Alpay Uguz worked at BMW’s Spartanburg plant in South Carolina as general manager for the brand’s SUVs.
t Fisker, he will now oversee the company’s global manufacturing and is expected to realise the company’s goal of producing one million electric vehicles annually by 2027, according to the Fikser. Uguz will focus on “lean manufacturing and innovative techniques” to reduce parts from the earliest stages of development. it added.
Indeed, much of Uguz’s work will take place in the design and development phase of Fisker’s electric cars, as the production chief will not have responsibility over his own factories: Fisker is known to work with a very lean structure without large capital investment: the company designs and develops the vehicles, and the production itself is carried out by contract manufacturers such as Magna and Foxconn. But: In the development of the vehicles, the foundations are already laid for simple production and fast assembly.
Fisker CEO Henrik Fisker also alludes to this. “Alpay’s wealth of hands-on, global manufacturing experience will boost Fisker’s already ultra-fast development process, creating greater efficiency by incorporating the latest in new manufacturing methods,” says the CEO. “Alpay and his team will integrate advanced manufacturing processes early in the vehicle design and engineering phases.”
Uguz also has his own say in the announcement: “I’m excited to apply my knowledge of lean manufacturing deployment, new product launches, and appreciation for innovation in Fisker’s fast-paced environment, utilizing my cross-cultural experience working in China, Germany, the UK, and the US.”
Production of Fisker’s first electric car, the Ocean e-SUV, is scheduled to start in November at Magna in Graz.