Tesla lowers prices for the Model Y & Model 3 in China
Tesla has lowered the prices for all variants of the Model 3 and Model Y in China. With the price reduction, the basic version of the Model Y slips below the 300,000 yuan threshold and thus now qualifies for government subsidies.
The price reduction only applies to the Chinese market. Prices in Europe have remained the same, according to the Tesla website. The Model 3 with rear-wheel drive starts from 53,290 euros in Germany, the Model Y from 56,190 euros.
In China, the Model 3 is available with current prices starting at 265,900 yuan (37,200 euros), which is 14,000 yuan or 1,960 euros less than before. The Model 3 Performance now costs 349,900 yuan instead of 367,900 yuan (as 48,940 instead of 51,480 euros). The Model 3 Longe Range with all-wheel drive is no longer offered in China.
For the Model Y with rear-wheel drive, the base price drops from 316,900 yuan to 288,900 yuan (44,330 euros to 40,410 euros). Remarkable here is not only the amount of the price reduction by 28,000 yuan or a little more than 4,000 euros, but also the fact that this is the first time that the Model Y is below the price limit of 300,000 yuan – and thus eligible in China until the end of the year. The Model Y Long Range will cost 357,900 yuan (50,060 euros), the Model Y Performance is now priced at 397,900 yuan (55,660 euros) in China – and is thus below 400,000 yuan for the first time.
Another new feature is that the basic Model Y is available in China not only with black paint as a free colour, but also in silver. Previously, this paint finish cost 8,000 yuan (1,120 euros) extra. For the other Model Y variants and all versions of the Model 3, black is still the standard paint in China – in Europe, as is well known, white is the paint finish without surcharge.
Tesla not only changed the prices on its Chinese website, but also communicated the price updates via its WeChat account. However, no explanation was given there. Chinese media such as the CN EV Post and the technology portal Huxiu report, however, that Tesla has recently seen a decline in orders in China. The average number of visitors to Tesla shops has fallen by 50 per cent compared to April and May this year. However, Tesla has not confirmed this.
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