EcoG opens US headquarters at a historic site in Detroit

The German e-mobility startup EcoG has set up shop in the USA. The company, which counts Siemens among its clients, opened its new headquarters near Ford in Motown, supported by the state of Michigan.

Image: EcoG

Those new to EcoG may want to check the company’s Charging Reliability Index for strategic positioning.

Practically, EcoG sells its in-house charging technology and operating system ‘EcoG | OS’ as a suite, including hardware or as a software-only solution. Said hardware includes reference designs and charge controllers. According to the company, over 15 manufacturers use the software in over 24 charger series. EcoG adds that its solution allows businesses to “rapidly develop” interoperable level 3 charging stations for electric vehicles. Lindner Group is also an investor.

But back to today’s news. EcoG has now opened its US headquarters in the Corktown neighbourhood of Detroit, supported by a $1.5M grant through the Michigan Business Development Program. The company is expected to generate private investments of $14.4 million and create 45 jobs for the local economy. 

While initially a German infrastructure company co-founded by Siemens alums Joerg Heuer and Johannes Hund, EcoG has deep roots in Detroit. The venture was born from the city’s ‘Techstars Mobility Accelerator’ in 2017 and also won a Volkswagen accelerator in Germany in the same year.

In Detroit, it now returns to the historic Book Depository Building adjacent to Ford’s Michigan Central Innovation District to support its expansion in the US. The company also considers the new site a “launchpad that will serve the entire United States with high-tech fast-charging technology”.

“Right now, there is unprecedented momentum behind the EV transition in the US,” CEO Heuer commented on the new HQ. “EcoG’s solutions are acting as the catalyst for manufacturers in the US, making it simple to introduce American-built products into the EV charging market and transforming the EV charging landscape across the country.” 

“Team Michigan is thrilled to be welcoming this significant investment by EcoG,” added Quentin Messer, Jr., President and Chair of the Michigan Strategic Fund. “We are grateful for EcoG’s vote of confidence in our state, and we are grateful to Governor Whitmer, legislators from both parties and local officials in the Detroit region for their continued support for our economic development tools that help make announcements like today’s possible.”

Globally, EcoG claims it has collaborated with more than 60 partners. Its charging stations represented a 15% market share in the European Union at the end of 2022, only three years since market entry and growing four times faster than the market last year. It has also been supporting the Indian market for two years.


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