Mercedes brings back the EQ models to the USA
Mercedes-Benz halted production of the US-spec EQE sedan, EQE SUV, EQS sedan and EQS SUV on 1 September 2025. The decision coincided with the scheduled end of the $7,500 federal tax credit for new electric vehicles at the end of that month. At the time, the manufacturer said the move would be temporary, as it reviewed demand in a changing subsidy environment.
A spokesperson explained the company’s reasoning to The Drive: “Mercedes-Benz USA temporarily adjusted U.S. EQ order availability last summer to align with U.S. market demand. We continuously optimise our production network and use its high flexibility to react to fluctuations and changing market conditions to remain competitive.”
During the pause, the EQ models remained visible on Mercedes-Benz’s US website, but were not in active production for the market. With the EQE and EQS back on sale, Mercedes-Benz now offers five battery-electric models in the United States, such as the CLA, which the company announced in November, and the range-topping EQS SUV Maybach.
Mercedes-Benz builds all reintroduced EQ models in the USA, specifically in the state of Alabama. As a result, the vehicles avoid import tariffs, which would otherwise push pricing into unprofitable territory.
Mercedes-Benz has also remained active in other areas of the North American market. Just a few days ago, the carmaker launched an HPC charging network in Vancouver. Over the past year, the company recorded lower EV sales and has adjusted its strategy accordingly. For example, Mercedes-Benz has paused development of its autonomous driving programme for the time being.
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