Zeekr re-enters Indonesia, confirms local assembly

Zeekr is making a direct entry into Indonesia, with plans to set up its own sales and after-sales network. Alex Bao, Managing Director of Zeekr Southeast Asia, said that the company plans to open up to 20 showrooms in Indonesia by 2027, with half scheduled to open this year and the remainder in 2027.

In November 2024, Zeekr had entered Indonesia through a partnership with local distributor Premium Auto Prima. It had launched the X and 009 as CBU products with starting prices of 1.1 billion rupiah (approx. 50,000 euros) and 2.25 billion rupiah (approx. 112,500 euros), respectively.

“That’s probably one of the reasons why, at the time, it wasn’t able to get the attention it hoped for, even though many customers had already placed orders,” said Constantinus Herlijoso, Sales & Channel Development Director at Geely Auto Indonesia.

This time, Zeekr aims to price its cars more competitively by importing them in knocked-down kits instead of in fully built form. The company will outsource local assembly to the contract manufacturer Handal Indonesia Motor, which already conducts the same process for sister brand Geely’s EX2, EX5 and Starray EM-i in Purwakarta, West Java.

Zeekr has started accepting pre-bookings for the 7X and 009 in Indonesia, but Herlijoso said that it will take some time to prepare for local assembly and may begin customer deliveries only in the third or fourth quarter of the year. The company expects to price the 7X at below 1.1 billion rupiah (approx. 50,000 euros) and the 009 at below 1.6 billion rupiah (approx. 80,000 euros).

Later this year, Zeekr also plans to enter France, Italy, Portugal, Spain and the UK, expanding its European presence, Lothar Schupet, Acting CEO of Zeekr Europe, told CAR in January. Currently, the Chinese automaker is present in more than 35 markets globally.

otomotif.antaranews.com (20 sales outlets), otomotif.kompas.com (local assembly plan), autojago.com (new indicative prices)