Nio introduces Firefly EV in Thailand

Chinese automaker Nio has formally entered Thailand, announcing Firefly as its first brand in the market. The company recently held the local debut of the Firefly EV, conducted a media drive, and revealed its launch plans at a press conference in Bangkok. (UPDATE BELOW)

Thailand is the second right-hand drive and Southeast Asian market where Nio has introduced its Firefly brand. This does not come as a surprise, as Nio previously announced that, after launching in Singapore, it would bring its small EV to Thailand. The company has partnered with Thonburi Bluesky, a new subsidiary of Thonburi Group, for its distributorship.

Thonburi Group has served as the official Mercedes-Benz distributor in Thailand for nearly seven decades, and that experience in the luxury car industry could benefit Thonburi Bluesky. The new subsidiary has launched Firefly’s local website, where prospective customers can now register their interest in the Firefly EV. It plans to announce the pricing at the 2026 Bangkok International Motor Show, which will open on 23 March and run through 5 April.

Nio has brought the Firefly EV to Thailand in the same configuration as other markets globally. The car features a single, rear-mounted motor that generates 105 kW and 200 Nm of torque, enough to accelerate from 0 to 100 kph in 8.1 seconds and reach a top speed of 150 kph. A 42.1 kWh LFP battery pack charges this motor and delivers an NEDC range of 400 kilometres. It takes 30 minutes for a 10-80% DC charging session and can supply up to 3.68 kW via a vehicle-to-load (V2L) bi-directional charging function.

The Thai-spec Firefly EV offers 335 litres of luggage space, expandable to 1,253 litres by folding the rear seat, as well as a 29-litre under-seat storage compartment in the rear and a 29-litre frunk. Besides the technical details, Nio has confirmed key features such as a 13.2-inch touchscreen infotainment system with Apple CarPlay compatibility, a 640-watt, 7.1-channel, 14-speaker sound system with Dolby Atmos, 256-colour ambient lighting, and a panoramic sunroof.

Following Firefly, Nio plans to launch cars from its core brand and the Onvo brand in Thailand later this year. The company has appointed Thonburi Bluesky as the distributor for these two brands as well.

Update 25 March 2026

Nio has introduced the Firefly electric city car in Thailand with a starting price of 799,000 Thai Baht (approximately 21,000 euros). The pricing places the right-hand-drive model competitively in the entry-level EV segment, as the Chinese manufacturer continues its international expansion.

The Firefly is equipped with a 42.1 kWh LFP battery, offering up to 330 km WLTP range, and supports DC fast charging at up to 100 kW. It is also prepared for battery swapping, although the service is not yet available locally.

With a 105 kW rear-wheel-drive system and a compact format, the model targets urban use. Sales in Thailand are handled by local partner Thonburi Group.

thairath.co.th, weibo.com, carnewschina.com (update)