Charging platform eMabler secures €5.5 million of funding
In addition to the €5.5 million from investors, eMabler has secured a digitalisation and innovation loan of €1 million from Finnvera. This loan is delivered in collaboration with the European Investment Fund and supported by the InvestEU Guarantee Programme. Furthermore, eMabler is obtaining a combination of grants and loans totalling €1 million under Business Finland’s Young Innovative Company Programme.
With this new capital, eMabler aims to accelerate its expansion into Central Europe, with a particular focus on Germany and the UK. At the same time, the software company is advancing the development of grid-friendly charging, also known as smart charging.
But what does eMabler actually do? Founded in Helsinki in 2019, the B2B startup develops an electric vehicle (EV) charging platform based on an ‘API-first’ approach, providing developer interfaces for direct integration with other software solutions. In addition to these open APIs, eMabler already offers around 300 ready-made integrations for payment, billing, load management, roaming, and fleet solutions. The company positions itself as a digital charging infrastructure partner for businesses, offering features such as charge point management, roaming, and automated billing.
eMabler boasts two compelling advantages over its competitors: Finland’s largest retailer, the S Group, operates its ABC Charging service via eMabler. By integrating charging with its loyalty programme and app, the S Group has become Finland’s leading public charging operator, with a market share of over 50 per cent. This integration has boosted both in-store revenue and electricity sales, according to eMabler.
Additionally, two Nordic parking operators, AimoPark and Time Park, have merged parking and charging into a single app using eMabler’s technology. According to eMabler, the result is higher revenue per customer and stronger customer loyalty. eMabler also collaborates with EasyPark, enabling parking operators across Europe to offer combined parking and charging services directly through the EasyPark app.
“End-users want charging built into the apps and services they already use. We’ve proven that when you make charging a native part of a brand’s core offering, you win the market. This round allows us to meet the surging demand for this integrated model to a much broader European market,” said Juha Stenberg, CEO and Co-Founder of eMabler.
eMabler also enables grid-friendly charging, or smart charging, and plans to further expand this capability. The platform allows operators to control when charging occurs. By scheduling charging sessions based on day-ahead electricity prices and current grid conditions, operators can improve their margins, reduce customer churn, and create flexible load benefits for the entire power system.
“The European EV charging market is accelerating, and the next decade will be won by the software layer underneath it. eMabler saw that early, made the architectural bet on openness, and has the Nordic customer base to prove it works. We believe their model is highly scalable across Europe, and we’re backing an exceptional team with genuine eMobility depth, a disciplined approach to building, and a clear view of where this market is heading,” added Ines Bergmann-Nolting, Managing Partner at Greencode Ventures, which has now invested in eMabler.
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