Kia got rid of its oversized semi-human hamsters promoting the Soul EV and got some real dogs on the set instead. Well, almost real as the cuties are joined by a not-so-cute but pretty modern robot dog. Pets sell!
youtube.com
Research tip: According to a new report by IDTechEx, the market for electric and hybrid buses could reach a volume of more than 72 billion dollars by 2025. The “Electric Buses 2015-2025″ report analyses about 100 manufacturers while taking into account regional trends.
idtechex.com
Video-Tipp: Fear-free driving is the key message of Chevrolet’s first spot for the new Volt. The video appeals to emotion only as no words are spoken while the new range-extended EV is driven and driven and driven. Range anxiety suddenly seems so yesterday.
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Video tip: No need to wait for the Super Bowl to watch BMW’s newest commercial for the all-electric i3. The idea is that the car is much more than a “newfangled idea,” which is what a lot of people used to call the internet twenty years ago. And you see what happened with that…
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Click tip: Via their new online platform, Energy Saving Trust is offering customized and free advice to companies investigating ultra-low emission vehicles. The goal is to help them understand where and how plug-in vehicles could work within their fleet.
pluginadvice.org.uk via fleetnews.co.uk
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