Volvo’s all-electric performance brand Polestar is driving their global expansion. A new subsidiary in the States has found a new leader. Gregor Hembrough is to lead Polestar Automotive USA Inc. building on 25 years of experience in the automotive industry.
Gregor Hembrough is moving to Polestar from Volvo Cars North America. His task is to “lead and position Polestar as a strong premium electric car brand in one of the world’s most demanding markets,” according to the press info.
His previous experience includes two positions as the Vice President of major regions for Volvo. On his new job he had the following to say: “The chance to launch a progressive new car company like Polestar is a dream opportunity. I look forward to building a network of Polestar Spaces, launching inventive marketing campaigns and structuring the brand for future success as the company launches in the most tech-savvy part of the world.”
For Polestar, the U.S. is but one market. The savvy Swedes backed by Geely recently set up another subsidiary in China with August Wu as the new president of Polestar China reportedly.
Both Wu and Hembrough report to Polestar CEO Thomas Ingenlath directly.
In their home market, Polestar is about to finish works on their new headquarters. Located in the Swedish Torslanda, near Göteborg, the facility will house around 200 employees when it takes up operation, and will be on the same campus as the main facilities and the Volvo Cars factory (we reported).