Tesla continues fine tuning Model 3 pricing
Tesla has made some changes to the pricing model for the Model 3 again. After the upgrade to AWD was lowered from 5,000 to 4,000 dollars at the end of June, the price has gone back up to it’s initial $5,000.
That means the Model 3 with all-wheel drive costs $54,000 now. The added features also had their prices raised. While black is still the standard design colour, the pearl white multi coat and the red multi coat now cost $2,000 instead of $1,500.
It looks like Tesla continues attempting to reach a higher profit margin. After the second quarter of this year showed the planned production increase, Tesla aims to be profitable for the first time by the end of the year. Revenue had climbed to a new record for Tesla this Q2, but expenses still lowered the bottom line to the red area. A result slightly above the previous quarterlies, however, giving Tesla good chances to make it.