The electrification strategy of the PSA brand DS Automobiles provides for an even stronger orientation towards e-mobility: From 2025, DS intends to offer only fully electric models and plug-in hybrids.
We uncovered the promise hidden in a press release on the design study Aero Sport Lounge. The marketing department has created the word “Sustainoble” for the car, which as a “symbiosis of luxury and environmental awareness” is intended to give a glimpse of the brand’s future.
The core sentence on the future drive strategy can be found at the very end of the press information. “The targeted electrification strategy provides for an even stronger orientation towards e-mobility: From 2025, DS Automobiles intends to offer only fully electric models and plug-in hybrids,” it says.
Currently, the French have a pure electric car in their range with the DS 3 Crossback E-TENSE, which takes over the drive technology from the Opel Corsa-e and Peugeot e-208. The larger DS 7 Crossback is available with a PHEV drive, after the four-wheel-drive version a weaker and cheaper version with front-wheel drive will soon follow. According to the announcement, the large DS 9 sedan, which is supposed to come on the market at the end of 2020, will be available with three PHEV drives.
Soon the brand could introduce another BEV. According to French media, PSA will present the DS 4 E-TENSE before the year’s end. At the beginning of June, DS announced it will build a model at Opel in Rüsselsheim from 2021 – according to reports, this will be the DS 4. Although the electrified car will use the larger EMP2 platform (which is currently offered at most as a PHEV), an electric motor with 100 kW output and a 50 kWh battery are mentioned as probable technical data. In other words, exactly the same data as the DS 3 Crossback E-TENSE and its sister models based on the smaller E-CMP.
It is not yet known whether DS will later add a series model in the style of the Aero Sport Lounge study to its range of electric cars. With a length of around five metres, the model would roughly fall into the DS 9 segment – but here more than 100 kW and 50 kWh would be required to convince customers in the luxury class.