Bombardier Recreational Products (BRP) has announced that its Can-Am brand will return to its roots as a motorbike manufacturer with an all-electric model line. To mark the brand’s 50th anniversary, the company will launch newly developed electric-powered motorbikes.
The first models will be available around mid-2024. Can-Am was a motorbike production division of BRP between 1971 and 1987. Since 2006, however, the Canadian company has been producing off-road vehicles such as ATVs and three-wheeled road vehicles such as the Can-Am Spyder under this brand name.
BRP plans to offer electric models in all of its product lines by the end of 2026. “With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” says BRP CEO José Boisjoli. “This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts.”
BRP is not yet announcing technical specs or specific motorbike models for the Can-Am relaunch. In a teaser video, renderings for a total of four motorbikes can be seen, from a sporty naked bike to a larger enduro. So far, all that is being said is that Can-Am’s electric motorbikes are “perfect for daily commuting”, but they are also meant to tie in with the brand’s “track & trail” heritage (racing and motocross).
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