Oct 24, 2022 - 11:46 am

Bird to withdraw from some markets due to supply issues

Bird says it has decided “to fully exit three European countries (Germany, Sweden, and Norway), and to wind down operations in several dozen additional” without specifying which. Bird adds that a lack of regulatory frameworks, resulted in an oversupply of vehicles, making it difficult to compete.

“All this invariably leads to sizable losses for operators who, as a result, cannot afford to invest and continue to make micromobility safer and more sustainable. Therefore, taking into account both the economic viability of markets and the regulatory environment, we have had to make the difficult decision to fully exit three European countries,” the manufacturer wrote. Bird did somewhat specify where it planned to wind down operations “primarily small to mid-sized cities across the US and EMEA”.

Bird further notes that the short- to medium- term may be somewhat financially tight, however, “we are optimistic about the mid to long-term prospects of this industry to grow multiple fold”. The company will now focus their business in cities and countries that have “put the right regulatory framework and business environment in place in Europe, the US and the rest of the world”
bird.co

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Found on electrive.com
https://www.electrive.com/2022/10/24/bird-to-withdraw-from-some-markets-due-to-supply-issues/
24.10.2022 11:48