Ford lowers Mach-E prices in the USA
Ford has lowered the prices for its Mustang Mach-E in the USA and at the same time announced a further production expansion of the electric model. Depending on the variant, the US sales prices of the Mustang Mach-E will drop by 600 to 5,900 dollars.
Ford is apparently reacting to the significant price reductions at Tesla – specifically those for the Model Y, a direct competitor model. For the entry-level variants with the standard range battery in the ‘Select’ trim, Ford was already cheaper than the Model Y, here the price reduction is manageable at $900 and $600 respectively to now $45,995 (rear-wheel drive) and $48,995 (all-wheel drive).
Prices for the ‘California Route 1’ version (extended-range battery and all-wheel drive) have fallen much more sharply; this variant is $5,580 cheaper and is now listed at $57,995. The Mustang Mach-E GT Extended Range saw the biggest price cut, at $5,900, though it was previously just under $70,000 and now costs $63,995. However, the range of drive variants and equipment is somewhat different in the USA than in Europe, so not all equipment is comparable 1:1.
Since the price reduction in mid-January, the Tesla Model Y still costs 52,990 dollars in the USA (instead of 65,990 dollars before), the Model Y Performance is offered for 56,990 dollars (instead of 69,990 dollars). So while the two top models of the Model Y and Mustang Mach-E were virtually on par before the price cuts, the Tesla is now significantly cheaper – even after Ford’s price adjustment.
Existing Mustang Mach-E customers waiting for delivery of their vehicle will automatically receive the adjusted price, according to Ford. Customers with a sale date after 1 January 2023 who already have their Mustang Mach-E will be contacted by Ford – Ford does not provide further details on a possible concession to these customers in the announcement. However, Marin Gjaja, chief customer officer at the electric car division Ford Model e, states wholeheartedly that they want to treat the “customers like family members”.
So far, the prices of the Mustang Mach-E have only been reduced in the USA. In Europe, the opposite is actually occurring: After raising prices for the Mach-E in the UK last April, Ford increased the base price even further from £47,530 to a current £50,830. On the mainland, in Germany, for example, base prices start at €62,900.
Ford also announced a “significant” increase in production volume for the Mustang Mach-E in 2023. Specific figures for this are not given in the current announcement, but at the end of 2021 the manufacturer had said it aimed to achieve an annual output of more than 200,000 examples of the electric car by 2023 – three times the number produced in 2021. “The production increase is a key part of the Ford+ Plan, underscoring the company’s commitment to lead the EV revolution by increasing the value of its EVs for customers,” Ford wrote in the statement.
Ford has also secured all the battery cells it needs, with a total capacity of 60 GWh per year, to achieve a total annual production rate of 600,000 electric cars across all electric models by the end of 2023.
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