Togg launches sales of the T10X in Turkey
The Turkish electric car manufacturer Togg has priced its first model in Turkey. Prices for the entry-level model of the T10X with rear-wheel drive start there at 953,000 Turkish liras, which is the equivalent of about 47,500 euros.
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This price includes 18 per cent VAT and the ten per cent special consumption tax due in Turkey. This price is for the base model with a 160 kW electric motor on the rear axle and the 52.4 kWh battery (314 kilometres WLTP range. Deliveries in Turkey are scheduled to start in July 2023, according to the configurator.
There is also a choice of an 88.5 kWh battery, which should increase the WLTP range to up to 523 kilometres. The large battery with rear-wheel drive is available with the so-called V2 equipment for an additional charge, while the smaller battery is only available with the V1 equipment. The standard range model with the V2 equipment already costs 1,050,000 Lira (52,035 Euros), with the long-range battery (and the higher V2 equipment) 1,215,000 Lira or 60,212 Euros are due.
For the batteries, Togg is cooperating with the Chinese cell manufacturer Farasis Energy. In 2021, the two companies founded the battery joint venture Siro, which started test production of batteries in August 2022.
All-wheel drive is to be available from the end of October 2023. The maximum charging power is 150 kW. For the small battery, Togg specifies a charging time of 30 minutes, but from 20 to 80 per cent, instead of the usual ten to 80 per cent. The charging time for the large battery is not mentioned.
The T10X comes with numerous displays from the factory. The instrument display is twelve inches large, the infotainment touchscreen measures 29 inches diagonally and extends to the front of the passenger. For the infotainment, Togg also wants to offer an app store, which should also bring some third-party apps into the vehicle. There is also another touchscreen under the air vents, which is apparently for climate control.
The T10X is said to offer Level 2 autonomous driving, and there is also a special ‘rush hour pilot’ that is supposed to let you take your hands off the wheel up to a speed of 15 km/h and is meant for heavy rush hour traffic. The assistance systems can also be updated over the air.
Export to Western European markets is planned for the end of 2024. Prices for Germany are not yet known. The Turkish manufacturer had inaugurated its plant in Gemlik in October 2022, at which time the start of sales was announced for March – which has now taken place. Over 2023, 17,000 to 18,000 electric cars are to be built in Gemlik.
Update 19 June 2022
Togg is postponing the launch of its debut model outside its home market. Instead of at the end of 2024, the first vehicles will now only be sold in Central Europe in 2025 or 2026, German newspaper Frankfurter Allgemeine Zeitung (FAZ) reports. The first markets will be the Scandinavian countries from 2025. In Germany, the EV will probably not be sold until 2026.
According to the FAZ, one reason for the delay is the high demand for the electric SUV in Turkey. In general, Togg does not want to rush into exports. “We should first show sustainable success in our own market,” Togg CEO Gürcan Karakas says. Successfully launching “in our home country does not mean we can do the same in other markets”.
There are several reasons why Togg wants to first launch in Scandinavia from 2025 onwards. Scandinavians are more open to electric cars and have fewer inhibitions about trying out new brands. It is the right market “to learn” before Togg turns his attention to Germany and France. “Whether we come a few months earlier or later then, it doesn’t matter. What matters is that we do one thing at a time,” says Karakas.