OEM Pure & Pragmatic Design launch scooter JV in the UK

The Indian electric scooter OEM Pure EV has announced a joint venture with Pragmatic Design Solutions to develop a high-performance electric 2-wheeler on a solid-state battery technology platform for both international and Indian markets.

Image. Pure EV

The joint venture is set to attract £30 – 40 million investment and will be set up at the Coventry University Technology Park, UK. The development of the product has already begun, and the launch is currently planned for early 2025.

The vehicle itself is planned to “seamlessly integrate advanced technology with sustainable design principles.” It is to feature a range of 250 kilometres, a top speed of over 100 kph, and “an AI-based power-train platform offering user-friendly troubleshooting and a fast on-board charger.”

“Having tasted success in the electric 2 wheeler commuter segment, PURE EV is excited to be entering the premium scooter segment. At PURE EV, we have continuously strived to push the boundaries of electric mobility, leveraging our robust R&D capabilities to deliver cutting-edge solutions to our customers,” said Rohit Vadera, CEO, PURE EV, adding: “By joining forces with PDSL UK, we are poised to unlock new opportunities and bring to market products that not only meet but exceed the expectations of our customers. We aim to develop a premium product in every aspect that would be accepted in India and selected countries in the international market, and a joint venture with PDSL is the right step toward achieving this goal.”

Steve Simplay, Director of Manufacturing Supply Chain Solutions at PDSL, added: “Located in the heart of West Midlands, PDSL will leverage its unmatched electrification engineering and supply chain capabilities to bolster the future growth of PURE EV, through the establishment of a newly created Joint Venture for Research & Development. PDSL is currently supporting several electric vehicle OEMs through the electrification journey and will support development of solid-state batteries. With a robust portfolio boasting over 120+ IP filings, PURE EV already operates a network of more than 150 outlets with a vision of extending the business globally through expertise from PDSL.”

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