JLR to restrict JEA platform to British-built Jaguar EVs

Tata Motors Limited-owned JLR is unlikely to use the new ‘JEA’ dedicated EV platform for any cars outside the UK or brands other than Jaguar. The company aims to transform the troubled brand and elevate it to a more premium level, which requires such exclusivity.

jaguar type 00 2024 05 min — Image: Jaguar

Although JLR has licensed its EMA platform to Tata Passenger Electric Mobility (TPEM), another Tata Motors Limited subsidiary, the company does not intend to share the JEA platform. “This platform is dedicated for Jaguar,” so JLR has no such plan, Jaguar Managing Director Rawdon Glover said in a recent interview with Autocar India.

Speaking further, Glover revealed that JLR will not build JEA platform-based cars anywhere outside the UK. By implication, he ruled out manufacturing Jaguar EVs even in China, which has huge potential for electric luxury cars. The company is emulating Rolls-Royce by positioning itself as an upscale marque dedicated to high-quality craftsmanship deeply rooted exclusively in the UK.

JLR plans to launch three Jaguar EVs based on the JEA platform, starting with a four-door GT. The company previewed the inaugural model and its new design philosophy, ‘Copy Nothing,’ with the ‘Type 00’ two-door coupe concept at the 2024 Miami Art Week this month. At the world premiere of the show car, Chief Creative Officer Gerry McGovern said JEA platform-based EVs will be capable of producing 1,000 hp (746 kW). The company is targeting a maximum WLTP range of 770 km for the four-door GT and says this model should add 321 km of range as quickly as 15 minutes.

Later in the interview with Autocar India, Glover revealed that JLR will start selling the electric four-door GT in late 2026, one year after its world premiere. The company plans to manufacture this model at its Solihull plant, where it currently builds the Jaguar F-Pace, Range Rover Velar, Range Rover Sport, and the Range Rover.

When JLR announced the upcoming Jaguar EV in April 2023, it set the car’s indicative base price at 100,000 pounds (about 120,000 euros). Speaking to BBC this week, Glover suggested that it has since increased that figure to 120,000 pounds (about 145,000 euros). Still, it is clear that even though the company aims to reposition the Jaguar brand into a higher price segment with the JEA platform-based EVs, it does not seek to compete with exotic brands like Bentley and Rolls-Royce and does not want to become a niche player.

autocarindia.com, bbc.com

5 Comments

about „JLR to restrict JEA platform to British-built Jaguar EVs“

Rein

05.12.2024 um 20:06

While the further increased price isn’t into the Bentley & Rolls Royce Range it’s more Porsche’s upper range GTS/Turbo models. Given the wide price range JLR has with Range Rover the top end versions of the new Jaguar will likely climb into the Bentley Flying Spurs range. Curious to see when the SUVs are priced. Will they be below the 4 door GT like a Cayenne GTS and climb to Cayenne Turbo GT, Aston Martin DBX & Bentley Bentayga prices?Surprised they are not going to make at least one Range Rover on this platform. Building the previously rumored Range Rover tall estate in the UK would make sense. An EV only positioned between the Range Rover and the Sport, Range Rover Grand Estate?

Bernard Gibbs

06.12.2024 um 14:43

Beautifully designed motor, a definite winner.

Cokin

09.12.2024 um 10:52

A copy of a Roll Royce and a as aerodynamic as a brick

Paul

08.12.2024 um 21:59

Raw dong lover.

Colin

09.12.2024 um 10:49

Jaguar has been trying to move up market for a long time, but Gen Z don't think Jaguars are cool. Bow they have annoyed and distorted a very loyal customer base I only hope that the new Jaguar is just an advertising stunt and not the vehicle that was launched it has all the design flair from Gerry McGovern as a Land Rover designer designing Square boxes none of the sleek flowing lines that Jaguar are famous for. If this is the way Jaguar are going the only way they are going is bust.