Nio reveals plans for seven more European markets

So far, Nio’s presence in Europe is still limited: the Chinese manufacturer’s electric cars are only available on the continent in Denmark, Germany, the Netherlands, Norway and Sweden. Outside of China and Europe, the vehicles are still available in the United Arab Emirates. However, there is nothing to suggest that Nio will actually reach the target of 25 foreign markets in 2025 that was set three years ago.

Now, however, Nio’s plans are becoming more concrete, at least for some European countries: The plan is to launch in Austria and Hungary before the end of this year. The sales partner in both countries is the Hungarian mobility provider Autowallis. Nio is also partnering with Autowallis for the Czech Republic, Poland and Romania, where the market launch is planned for 2026.

Hedin Mobility Group, in turn, will be responsible for sales in the new markets of Belgium and Luxembourg. The company was responsible for BYD sales in Germany until last year, but then sold this to BYD following a dispute. Hedin has also been partnering with Xpeng in Germany and Switzerland since the beginning of 2025.

At the same time, Nio intends to further expand its established direct sales and service network in the existing key European regions. Nio sees its expansion in Europe as a clear commitment to its long-term involvement in the region: “Europe is a core pillar of our global strategy and a region where we see tremendous potential for smart, user-centric mobility. With these seven new countries, we are entering strategically important markets that are ready for sustainable innovation,” said Thijs Meijling, Head of Nio’s European business.

Meijling continued: “Our expansion follows a clear principle: we focus on markets where our integrated service and product landscape can unfold its full potential and deliver tangible value to users. With a scalable business model driven by digital innovation and a multi-brand portfolio that addresses both premium and urban segments, we are setting new standards for what smart mobility in Europe can be – intelligent, flexible and built around users’ needs.”

With the keyword ‘multi-brand portfolio’, Nio emphasises that it also wants to bring its subsidiary brands Firefly and Onvo to Europe in addition to the main brand of the same name. The launch of the budget offshoot Firefly in Norway and the Netherlands is already known, with order books set to open there in the third quarter. By contrast, the European launch of the mid-range brand Onvo is likely to take at least until 2026.

Specifically broken down to the seven new markets in Europe, Nio states that it intends to sell the EL6 and EL8 SUV models from the main Nio brand there, as well as the ET5 saloon and its Touring offshoot. In addition, the budget cars from Firefly will also be available in all seven countries.

Update 17 June 2025

Just a few days after announcing its plans for the expansion in Europe, Nio announced its intention to expand into four other European markets. By 2026, the company plans to launch in Portugal, Greece, Cyprus and Bulgaria. In Portugal, Nio is cooperating with the JAP Group, a leading mobility provider in south-west Europe with more than 120 years of experience in the automotive industry, from this year. The Motodynamics Group, which was founded in 1969 and has been operating internationally since the 1990s, will be the partner for Greece from 2025 and for Cyprus and Bulgaria from 2026. Nio also intends to reorganise its sales activities in Denmark and cooperate with the Nic. Christiansen Group. Nio and Firefly electric cars will be available in all of these countries.

nio.com, cnevpost.com (update)