Nio expands into Europe and beyond
The Chinese electric car manufacturer Nio has concretised its expansion plans in Europe and beyond. By 2025, Nio plans to expand its presence to over 25 countries and regions worldwide.
Nio already briefly mentioned the 2025 goal in December at “Nio Day 2021”. At that time, however, the focus was on the premiere of the ET5 electric sedan. Now the manufacturer has reiterated the expansion target in a tweet and short blog entry.
Norway was the first overseas market to offer the company’s complete charging infrastructure – including battery swapping stations. After entering the Norwegian market last year, Nio will launch in Germany, the Netherlands, Sweden and Denmark in 2022. It was already clear that sales would start in Germany this year where the ET7 sedan was shown at the IAA Mobility in September. At the time, Nio confirmed that the first ET7s would be delivered in Germany in the fourth quarter of 2022 and that the ES8 electric SUV would not be the first model to be launched, as is the case in Norway. Later, the smaller sedan ET5 is to follow as a volume model.
After entering Norway, NIO will introduce its products and holistic service system to Germany, the Netherlands, Sweden, and Denmark in 2022. And, by 2025, NIO will establish its presence in over 25 countries and regions worldwide. https://t.co/oX867RHhKY #nionorge #AlwaysForward pic.twitter.com/N2pXKPImYJ
— NIO (@NIOGlobal) February 28, 2022
At the beginning of the year, Nio hired Volvo manager Ralph Kranz as General Manager Germany. Kranz is responsible for the German market at Nio and is to lead the development of the sales structures in this country. For the start in Norway, Nio also appointed Marius Hayler as General Manager Norway. Hayler has experience with importing brands in Norway at Jaguar Land Rover Norge and Volvo Car Norge, among others.
In a very brief statement, William Li, NIO’s founder, chairman, and CEO said, “The year of 2021 is full of challenges. With a positive and optimistic attitude and outlook, NIO has grown together with its users. In 2022, we will continue to double down on product and technology development, accelerate the deployment of our service network, and enter more markets globally. We are confident about the road ahead.”
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