Togg to bring two EVs to the IAA

It had already leaked that Turkish carmaker Togg planned to mark its launch in Germany with an appearance at the IAA in Munich this September. Togg has now confirmed it will showcase not only the familiar T10X SUV but also the T10F electric saloon.

The Munich appearance will pave the way for the T10X market launch in Germany, expected later this year – although originally announced for autumn 2024. The T10X has been on sale in Türkiye since 2023. At the IAA, Togg will also announce German pricing, which remains undisclosed. In Türkiye, the T10X currently starts at around €41,000.

The T10F saloon, which has been in testing for some time, is scheduled to follow in Türkiye and Germany in 2026. The company, founded in 2018 as Türkiye’nin Otomobili Girisim Grubu, says it will stage “the world premiere of the series-production version” of the T10F in Munich. Technical details remain under wraps and will be revealed at the official press conference on 8 September at 10:20 a.m. in Hall A2, Stand C40.

The teaser image highlights features such as a panoramic glass roof, four interior displays (cockpit, infotainment, passenger infotainment and climate control), and camera-based exterior mirrors.

Alongside its presence in the exhibition hall, Togg says it will also appear at the Open Space on Königsplatz, where it will offer test drives. “The IAA Mobility is the ideal place for us to showcase our innovative strength and engage directly with the German market,” says Togg CEO Gürcan Karakas. “We look forward to making strong statements about the future of mobility with our T10X SUV and the new T10F.”

Sales of the T10X have recently gained strong momentum in Türkiye. After just over 30,000 units in 2024, Togg reports 68,000 sales in the first half of 2025 alone – all in its domestic market. The company has not yet disclosed its sales targets for Germany.

What is clear is that Germany marks only the start of Togg’s expansion. The carmaker has already confirmed plans to enter France, Italy, the Netherlands and Sweden, though no timeline has been set. Togg aims to sell one million EVs by 2032.

presseportal.de (in German)

This article was first published by Sebastian Schaal for electrive’s German edition.