Tesla lowers entry price of the Cybertruck by $20,000

Sales of the controversial Cybertruck have so far fallen short of expectations at Tesla, prompting the Texas-based EV maker to implement a significant price adjustment. The new entry-level all-wheel-drive version is now available from $59,990, while the former base model – now marketed as ‘Premium All-Wheel Drive’ – continues to be listed at $79,990.

This makes the electric pickup from the Texas factory more affordable than ever. While Tesla previously offered a single-motor Cybertruck RWD starting at $70,000, the company discontinued this variant last September due to low demand. Although the Cybertruck still does not meet Tesla CEO Elon Musk’s originally promised base price of 40,000 dollars, a 20,000-dollar price reduction is a substantial step towards attracting new buyer groups.

The step appears necessary: according to the portal Electrek, Tesla is currently selling only around 5,000 Cybertruck units per quarter – less than ten per cent of the originally forecast annual volume of more than 250,000 vehicles. At the same time, the manufacturer is reportedly dealing with high inventory levels, with Elon Musk said to have instructed his other companies back in October to purchase unsold vehicles from stock; the latest price reduction is now intended to further ease the situation.

However, the Cybertruck has not been stripped down for its new base price. Electrek notes that the new affordable Cybertruck appears to offer more features than the rear-wheel-drive model, which was discontinued at 70,000 dollars: “While the RWD cut adaptive suspension, bed outlets (and associated Powershare V2X functionality), and the tonneau cover, the new Cybertruck AWD includes those features (well, it cuts adaptive air suspension, but has adaptive damping).”

The new entry-level variant with all-wheel drive delivers up to 325 kW and approximately 523 kilometres of range (original specification: 325 miles). Both figures match the previously offered drivetrain. However, compared to the 20,000-dollar more expensive Premium All-Wheel Drive, the towing capacity is reduced from 11,000 to 7,500 pounds (equivalent to a reduction from around 5 to 3.4 tonnes). There are also differences in the equipment details.

In addition to the new base model of the Cybertruck, Tesla has also reduced the price of the top-tier Cyberbeast variant by $15,000—from $114,990 to $99,990. This reverses the exact amount Tesla had added to the Cyberbeast’s price last August.

electrek.co, tesla.com, tesla.com (configurator)