Toyota, GM EV1.
Video tip: Toyota is looking to promote its Prius Prime like a mainstream offering, placing TV adds during prime time, etc. To kick things off, the carmaker has released three promotional videos to introduce the car and explain some of the specifics.
youtube.com via insideevs.com
Reading tip: Exactly 20 years ago, GM delivered 40 of its GM EV1 in California. John Voelcker from Green Car Reports looks at how the automotive industry, buyers and the perception of electric mobility has evolved since. A major turning point was of course the rise of Tesla.