DS, the performance label under the wings of French PSA, will start offering hybrid and electric models only from 2025. This means any new car launched after that will either have a hybrid or electric drive or be offered in both variants. DS had announced the news amidst the whooshing racers at the e-Prix in Paris.
In the words of DS CEO, Yves Bonnefont “each new DS will be launched exclusively with electrified powertrains,” starting in 2025. Bonnefont adds: “Our ambition is very clear: for DS to be among the global leaders in electrified cars on its market.”
The first DS to fall under the new rules will be the DS 7 Crossback E-Tense 4×4 due by 2019. The car will then have 220 kW from a hybrid system that can drive up to 50 kilomtres all-electrically.
Moreover, DS will choose Paris again to present its first fully electric concept at the Auto Salon in a few weeks. It might be an EV version of the DS3 Crossback, although this has yet to be confirmed.
The strategy to turn DS into PSA’s forward-pointing electric arm is not new but has in fact been around since last year, when DS announced its plan to launch six electrified models by 2023 alone (we reported).
In the context of PSA, DS firmly falls under their overall strategy for electrification. At the beginning of April, PSA’s dedicated e-mobility business unit has taken up their work under the lead of Alexandre Guignard. PSA plans to introduce hybrid and electric versions of their 40 vehicle line-up by 2025. The first step will be the electric version of the Peugeot 208 and includes the DS3 Crossback, as well as a PHEV version of said DS7 Crossback for 2019.