Infiniti is accelerating their electrification plans. Nissan’s luxury brand will sell 100% electric and hybrid cars, starting in 2025 rather than going it halfway. Infiniti is previewing said electric future in Detroit, where the QX Inspiration Concept is currently in the limelight.
The Japanese company’s intensified schedule has been attributed to the new Infiniti boss Christian Meunier. The updated roadmap exhibits more tight planning than the old version, which was published only last year, according to which half of the global sales should be covered with electrified vehicles by 2025.
If everything goes according to plan, the first Infiniti electric vehicles will roll off the production line in 2021. “The purpose for the next two to three years is not to grow,” Meunier said. Rather, they intend to “consolidate and to prepare for the launch of all these cars. It’s to get ready for electrification,” according to the boss.
For this to work, Infiniti is hoping for a young, new generation of buyers drawn to electric and hybrid vehicles. According to studies, Millenials will have to account for 40 per cent of all new vehicle sales over the next ten years. Yet, the generation is less loyal to traditional brands than the older buyers segments.
Talking of modernity, Infiniti presented the QX Inspiration concept. It is a long-range electric SUV with two electric motors – one each on the front and rear axle, as well as the corresponding all-wheel drive. Infiniti describes the model as a direct forerunner of future production vehicles. The company has not yet commented on performance data, as the focus of the presentation was more on the interior and exterior design. After all, the Japanese also call the study the “new face” of the upcoming Infiniti vehicles. The QX Inspiration sits on a new architecture intended to provide the technological prerequisites for autonomous driving.
Based on new electric vehicle architecture and inspired by Infiniti’s Japanese background, the SUV concept represents a fresh product portfolio that ostensibly offers performance, low emissions and reliability, says the company. So far, they make the impression they may live up the promise.