Ford apparently has more than 40,000 pre-orders for its Mustang Mach-E electric SUV. This means that this year’s planned production of 50,000 units will soon be sold out.
The figure of “more than 40,000 pre-orders” comes from the Mach-E Forum. According to the forum, about 83 per cent of the 50,000 planned 2021 model year vehicles have already been reserved. The highest VIN (Vehicle Identification Number) registered to date is 41,400, but these are not exclusively customer vehicles; according to Ford, around 4,000 vehicles are planned as exhibits, demonstration vehicles and for employee leasing, as well as for crash tests.
Ford has published a chart showing which dealerships in the USA have already made reservations and which is the preferred paint colour depending on the state. The carmaking giant has not released information on the international distribution of reservations – This is a significant statistic because according to earlier reports, 60 per cent of the first year of production (i.e. 30,000 vehicles) are to be delivered to the EU, the remaining 20,000 vehicles are planned for the USA. The reason for this decision is most likely the CO2 regulations in the EU. If the majority of reservations came from the USA, some customers there might have to wait until 2022.
During the European premiere in February 2020, Ted Cannis, Director Global Electrification at Ford Motor Company, stated in an interview with electrive that there were “a great many interested customers here” but he did not give exact figures. Many new customers have apparently never driven a Ford before. Interest in the limited “First Edition” special model was also high: It sold out just a few days after its world premiere in November 2019.
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