ChargeNow rebrands: BMW Charging & Mini Charging
The ChargeNow charging service operated by Digital Charging Solutions for the BMW Group was renamed BMW Charging and Mini Charging respectively as of 1 July. Digital Charging Solutions (DCS) continues to operate the services.
All ChargeNow functions will continue to be available under the new brand names. Customers can continue to use their previous login to access their accounts. However, this only applies to BMW Charging, with Mini Charging the process is more complicated: According to the ChargeNow website, Mini drivers should log in to BMW Charging, cancel their existing contract and then re-register for Mini Charging.
The newly branded app is available for download. The current ChargeNow charging cards can still be used, and until the end of July, customers in Germany, France and the Netherlands can order a new charging card in the BMW Charging design free of charge.
The tariffs will remain the same as well for the time being. In Germany this means that due to the temporary reduction in VAT, BMW Charging charges 0.38 €/kWh on an AC charger (from 2021: 0.39 €/kWh), and 0.48 €/kWh on a DC charging station (from 2021: 0.49 €/kWh). The exception here are Ionity charging points, where the kilowatt-hour costs 0.77 € (from 2021: 0.79 €/kWh). In the Active tariff for € 4.86 basic fee per month (from 2021: € 5), the kilowatt-hour (except for Ionity) is ten cents cheaper.
DCS will continue to offer the ‘ChargeNow for Business’ fleet charging service under the ChargeNow brand. It is the first charging service that DCS itself offers – previously the BMW spin-off only provided white label solutions for charging services to car manufacturers or fleet operators. Although DCS is now half-owned by BMW and Daimler, the company also operates Audi’s e-tron charging service, for example, and most recently made a deal with FCA as reported. Earlier this year, Digital Charging Solutions also launched a UK-wide solution with partner OEMs to enable access to stations from over fifteen domestic providers such as Podpoint, Source London, or Ionity.
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