Jump’s bright red e-bikes return. The new owner Lime was last caught scrapping many of the electric bikes after taking over the service from Uber. London is now the first city in Europe where e-bikes are making a comeback, and more cities are to follow.
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Those in London might have seen a few of the Jump e-bikes standing around over the last month, but this relaunch marks a more practical alignment with Lime. The company wants to drop a few hundred Jump bikes in London starting Friday, first in Camden and Islington, and more will be added according to demand.
These newly redistributed vehicles may come as a surprise, as Jump bikes were reported to be removed from the company’s European and US markets after the sale. There was some outrage when it was looking like thousands of Jump bikes were destined for the scrap heap. Uber said at the time that it was “recycling” Jump’s older bikes and scooters and transferring newer models to Lime.
The relaunched Jump bikes will be available to rent in London through the Uber app until they’re integrated into the Lime app at a date yet to be set “following further systems integration,” according to the company. Rental prices for both Jump and Lime bikes will be £1 to unlock and 15 pence per minute.
Back in May, Lime managed to convince Uber and Google’s alphabet to lead a financing round over $170M. In return for their money, Lime took over the e-bike and e-scooter business from Uber under the Jump brand. This helped Uber to write off a sizable portion of its cash losses.
Lime’s e-scooters could also be rolling out in the UK soon, as e-scooter trials had been fast-forwarded to begin on 4 July. The Department for Transport had hastened the move as an additional form of public transport following the COVID-19 pandemic.
Update 15 August 2020: Lime is bringing the first 500 e-bikes from Jump back to the streets of Berlin after the company took over the Jump brand, including all e-bikes and e-scooters from Uber. The bad press that Lime was getting for attempting to scrap the e-bikes seems to have had an effect.
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