Torqeedo expands direct sales approach

Torqeedo has opened a direct sales office in Norway to serve the growing demand for electric marine propulsion systems. This is Torqeedo’s eighth direct sales office worldwide.

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The company is already present in Germany, Great Britain, France, Spain, Italy, Thailand and the USA. So now Norway is to follow: “Norway is a world leader in the movement toward electrification of land and water transportation, with broad government support for green initiatives,” expresses Tommi Salonen, director of EMEA retail sales at Torqeedo.

The company is not starting from scratch in the Scandinavian country: Torqeedo already supplies Deep Blue electric propulsion systems to Greenline Yachts, a manufacturer of electric and hybrid boats. In this context, Torqeedo is also working with Canal Boats Telemark. The goal is to launch an electric charter fleet of six new Greenline electric yachts in the Telemark Canal starting in May.

“Our new direct distribution presence will allow us to provide faster response times and better technical support for our growing customer base of builders, fleet operators, shipyards, retail dealers and end-users in Norway and Denmark,” said Dr Michael Rummel, Torqeedo’s managing director. As Sales Manager, Gregor Papadopoulos will lead the new Norwegian sales and support team.

Update 10 February 2022

Following the above advance in Norway, Torqeedo is now available for direct sales in Sweden as well. As stated before, expanding the direct distribution model into Sweden allows the company to provide faster response times and better technical support to a growing customer base in the Nordic region.

“The Swedish people have an intimate connection to their nation’s waters,” said Tommi Salonen, Torqeedo’s vice president of sales. “Approximately one in eight Swedes owns a boat, one of the highest rates in the world.”

Salonen also stressed Sweden was “a world leader in the electrification of land and water transportation, with expanding government and popular support for climate-friendly initiatives. The number of electric cars on Sweden’s roads more than tripled between 2018 and 2020, and we expect similar growth in electric boating,” said Salonen.

torqeedo.com, torqeedo.com (Update Sweden)